October 2008
From the Editor
Marketing is Still the Most Important Ingredient in Your Business
Beauty Business Buzz
The Who, What, When, Where and Why of Advertising
Blue Highways
A Brand Differentiates You From Others in the Beauty Marketplace
Esthetic Endeavors
Creating the Perfect Menu for Your Esthetics Practice
The Mane Objective
Reach the Recession-Proof Client
Marketing Solutions
Prepping Your Salon and Staff for Holiday Traffic
The Nail Extension
Are You Branded?
Better Business
Create a Holiday Crush and Reap the Benefits of the Season
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