February 2010
From the Editor Lisa Kind
Social Networking: the New Marketing Tool — Is social networking the new marketing tool of this century? We asked some of our friends on Facebook (yes, even Stylist Newspapers has a page on Facebook) to make some suggestions on how social networking can bring in new customers while keeping current clients informed. read more>
Beauty Business Buzz Charlene Abretske
Venture Into Viral Video — What possibly could Susan Boyle, the recent protests in Iran and a wedding party dancing down the aisle all have in common? If you guessed they were watched by billions of people worldwide on YouTube, you are correct. read more>
Three Months of Marketing Elizabeth Brown
Marketing with Social Media— Ding-dong! The doorbell rings while you are making dinner and (reluctantly) you answer, opening the door to a total stranger who (you correctly assume) is there to make a pitch. read more>
Esthetic Endeavors Judy Culp
Marketing Options for Esthetics—
In the past, marketing of esthetics was done with flyers, brochures and carefully selecting the media you would use. But then your choice of media was newspapers, billboards, television, radio, telephone directories and press releases. read more>
The Nail Extension Vicki Peters
Effective Social Networking
— I think back to all requests to be “friends” in Facebook I did not respond to because I thought it was just another teenage fad. Then I figured out I needed my own page. read more>.
Mane Objective Marco Pelusi
Leverage Social Media to Build Your Business
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Are you hearing about Facebook from your clients or staff? Are people texting you and/or emailing you about hair appointments? Are you getting calls from potential clients who found your name through a Google search? read more>
Blue Highways Jerry Tyler
Staying Ahead of the Curve— When the world of fashion moves, the beauty industry moves. However, we have three choices how fast we move. read more>
Better Business Neil Ducoff
Indifference: When “I Don’t Care” Infects Your Salon
— Every salon suffers from indifference. Without question, it is the single most toxic behavior that wreaks havoc on salon cultures and performance. read more>
Looking for past articles? Visit the archives page.
