July 2010
Beauty Business Buzz Charlene Abretske
Capturing the Male Clientele — Traditionally, the salon or spa has not been a likely locale to spot the male animal. For decades, men’s definition of looking good consisted of following only basic grooming rituals: regular hair trims, shaving and making sure to trim hair off the back of the neck, nose and ears. read more>
Blue Highways Jerry Tyler
Growing Business with Manpower - I am in awe of the endless evolution of the male facet of the beauty marketplace, as well as the tremendous impact it has to the overall beauty profession. With this tremendous influence come many possibilities and opportunities for growth. read more>
Better Business Neil Ducoff
What’s Not Being Said during Performance Reviews - One of my favorite Neilisms is, “Do you do quarterly performance reviews at least once a year?” When I use it during my presentations, there is a reason why it always gets a chuckle. read more>
The Nail Extension Jaime Schrabek
Nails for Males: There’s Nothing “Feminine” about Good Grooming — Some may question why men would have their nails done. It is a fair question, and yet, no one would question why women get their nails done, or why men brush their teeth, for that matter. read more>
The Mane Objective Marco Pelusi
The Growth Opportunity of the Future: Mens’ Haircoloring - At the recent International SalonSpa Business Network’s (ISBN) 2010 Conference, I was invited to participate in an expert panel discussing industry trends. The lead question directed at me was “What are some trends in client behavior that salons aren’t acting upon?” read more>
Esthetic Endeavors Judy Culp
Marketing Skincare to Men — In the past decade, men have become more interested in the services skincare professionals offer. If they find a place where they are comfortable, and get services designed to meet their needs, they become very loyal clients. read more>
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