February 2011
Beauty Business Buzz Charlene Abretske
Rules for Investing in Your Salon — It seems everyone has advice for investing in your business. Everywhere you look, there is this product or service which will grow your business past the point you could have ever imagined it. If we listened to advertisers, we would be convinced that our businesses could not survive one more day without the products and services they offer. read more>
Blue Highways Jerry Tyler
Short-Term Solution or Long-Term Strategy? — As we fast-forward into this new year full of untold promise, I find myself reminded of how important it is to have a clear vision of what we want to achieve. Even when we are bombarded with many new opportunities, it is critical to have a desired result in mind. This is of paramount importance now, at the beginning of the year, more than at any other time during this year's journey. read more>
The Nail Extension Jaime Schrabek
My Trend Wish List for 2011 — It is hard to predict where the latest trend in the nail industry. Years ago, who would have anticipated the incredible popularity of gel polish, or the total absurdity of fish pedicures? The fact that gel polish has become a trend, while fish pedicures have not, suggests that some changes are embraced and others are rejected. read more>
Esthetic Endeavors Judy Culp
Identify Your Target Market Before Making Expensive Purchases — Every clinic wants to offer the hottest, most innovative services. However, to make it a wise business decision, it is important that these additions match the culture and demographics of your facility. The most important thing a business needs is a solid grasp on who their clients are and what they are looking for. read more>
Mane Objective Marco Pelusi
Courageous Creative Coloring — We are all tired of hearing about it, and we are tired of living with it. Yet, it is a reality all hairdressers must continue to face head on. Our road to economic recovery is still quite shaky and uncertain as we kick off the new year. The good news is that we can get creative in order to continue to prosper. read more>
Off the Top Kimberly Johnson
Three R's to Retention — Building a clientele is not difficult if you commit to the day-to-day behaviors necessary. These day-to-day behaviors can be summed up with the "Three R's to Retention": rebooking, referral, and recruiting. read more>
Better Business Neil Ducoff
Stop Standing in Your Own Way —
Most often, your most intelligent business advisor is that little voice inside your head.
It is that little voice telling you it is time to make that tough decision you have been avoiding, or perhaps that the time has come for that fierce conversation. read more>
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