July 2011
Beauty Business Buzz Charlene Abretske
Know Your Clients and Boost Your Retention — "Great customer service equals client retention in any business." This statement sounds so simple. Yet, it makes one wonder why some businesses thrive, while others do not.. read more>
Beauty Insider Steve Sleeper
Brand Strategy Overhaul — Are you currently struggling, or have you ever struggled to retain great talent, meet revenue goals, establish profitability, manage a consistent marketing message, and keep your team motivated and your customers happy? If you answered yes to any of these, you may be in need of a Brand Tune Up, or even a complete overhaul. You may ask, "What does my brand have to do with talent, sales and profit?" read more>
Blue Highways Jerry Tyler
Using The Law of Attraction Will Attract Ideal Clients — The Law of Attraction (definition from Wikipedia) is a metaphysical New Thought belief that "like attracts like," that positive and negative thinking bring about positive and negative physical results, respectively. So, how can we use this power to our advantage when it comes to attracting and retaining our desired market shares?. read more>
Esthetic Endeavors Judith Culp
The Client in the Mirror — Each of us deal with many clients, many of whom brighten our day with their friendship and delight with our work. Other clients we come to dread because we know that, even though they keep coming back to us, they will spend the entire time complaining. Some are always looking for a deal, others are more concerned with results than the price. What is the difference between these diverse clients? read more>
The Mane Objective Marco Pelusi
Attracting the Best Clientele — So, how is the business of beauty these days? Have things been picking up lately? It certainly has been an economically challenging time for several years now. It's important to have a core group of clients who need your services and support your business through the best and the worst of times. read more>
The Nail Extension Jaime Schrabeck
When Clients Behave Badly — One of my popular classes, Clients Behaving Badly begins with a simple, but powerful statement: "Bad clients are not worth having."
If this class were an interactive discussion about the worst clients ever, this statement would be considered logical. However, the class does not focus on bad clients. read more>
Strictly for Students LeAnne Velona
Finding Your Perfect Client — Regardless of which facet of the industry you plan on entering, building a steady client base is essential for having a lucrative career at any salon or spa.
However, it is equally important to gain and maintain the perfect "elite" client rather than finding just anybody to fill a seat. And unfortunately, it is sometimes crucial to know when to part ways with a client too – and not be afraid to do it.. read more>
Looking for past articles? Visit the archives page.
