August 2011
Beauty Business Buzz Charlene Abretske
What is Your Social I.Q.? — Social networking is here and can work for your business right now. Switch the way you deliver the message of who you are and watch your business grow. As I logged into my Facebook account a few weeks ago I noticed some changes.. read more>
Beauty Insider Steve Sleeper
Beauty Careers on the Rise — How You Can Help Spur Growth and Stay Ahead. The beauty industry is a phenomenal place to work. Not only is there an array of jobs ranging from hairstylist to a distributor sales consultant, there is opportunity at every level. read more>
Better Business Neil DuCoff
When the Inner Circle of Trust is Compromised — At a recent congressional hearing on U.S. relations with Pakistan, Secretary of Defense Robert Gates was asked, "How can we trust a country that lies to us?" Gates responded, "Governments lie to each other...that's how business is done." Gates' statement sent a chill up my spine... read more>
Blue Highways Jerry Tyler
Technology Will Never Replace Human Touch — In the past few years, there has been considerable focus on the high tech capabilities we have at our disposal. The advent of the internet with its endless variety of applications for supporting virtually every aspect of the beauty profession has changed our landscape forever. read more>
Esthetic Endeavors Judith Culp
Social Media Pros and Cons — Marketing is the way we connect with others in order to build our business.
This is true whether we are employees, independent contractors or owners. If a business is not growing it is either shrinking or stagnating, neither of which are financially sound options. read more>
The Mane Objective Marco Pelusi
Friends with Benefits — Nothing is more feverishly shaping our industry than the rapid development of social media combined with online marketing. This powerful marketing combination has the muscle to open doors, build clientele, create your persona, extend your brand and increase your bottom line. read more>
The Nail Extension Jaime Schrabeck
Making Technology Work for You — The actual work of a licensed manicurist does not require any particular technological skills, but those skills are very important to the work of a salon owner.
Since I'm writing this article on my laptop, I'll admit the importance of technology for me in my business life. read more>
Strictly for Students LeAnne Velona
Students: Using Social Media to Grow Your Business — While social media is a great, low-cost tool for students and stylists to connect with new and existing clients, many students are unsure about the best ways to use social media to grow their business.. read more>
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