May 2012
Beauty Insider Jessi Marshall
Secrets to Photo Shoot Success — In competitive fields like the beauty industry, it is essential to be set apart from the rest. Making a professional portfolio that emphasizes styling technique and skill is key to this success. Whether you are looking to do editorial work, runway shows, a marketing piece for your salon, or entering competitions, your portfolio and the photos inside it are a representation of your brand and what sets you apart. read more>
The Beauty Professional Fred Jones
Promoting Your Best Brand –You — How we promote ourselves is a function of public relations – and it can make all the difference between having a good or great career. Since this month's issue is on Media Exposure, I have asked industry publicist and fellow PBFC Board Member Sharon Esche to share some insights about public relations. read more>
Beyond Your Chair Jayne Morehouse
Build a Connection with Clients —
It's never been more challenging to make an impression with your clients—and especially with new clients. Why?
Because they're being bombarded with messages from beauty brands in every media—magazines, newspapers, television, texts, email, newsletters, Facebook, Twitter, Pinterest and on and on.read more>
Blue Highways Jerry Tyler
We Are a Feeling Business — "Seeing is believing, but sometimes the most real things in the world are the things we can't see."
That's what the conductor explained to the boy in The Polar Express and that is what we need to remember so we don't get caught up in today's high tech world. read more>
Esthetic Endeavors Judith Culp
Social Media Tips and Tricks — Almost as fast as I think I have a grip on Facebook and Twitter new forms of social media are evolving. Google is becoming a big player, but Yahoo and almost every other provider are trying to keep pace in order to have a financial piece of this very lucrative pie. Regardless of which venue you choose to use, here are some ideas to consider. read more>
Food for Thought Clive Lamb
Preparation and Planning is Key to a Successful Photo Shoot —
Photo shoots are a great way to showcase your work and they don't necessarily have to be expensive. The key to a successful photo shoot is in the preparation and planning.
Here are a few of my tips for a successful photo shoot. read more>
Mane Objective Marco Pelusi
Virtual Networking Builds Business — Building business via virtual networking costs next to nothing, but involves a little effort and time on the part of a business owner, manager, or hairdresser. All the tools are literally right at your fingertips – you've just got to click your way to success. read more>
The Nail Extension Jaime Schrabeck
Nails in the News — While browsing the home page of msnbc.com recently, I was surprised to find an article link containing the words "extreme manicure" at the top of the page.
Before proceeding to the article, I hesitated -- whenever reading or watching any news related to nails, I prepare myself to be disappointed and frustrated. I don't always expect the news to be positive; that would be remarkable and promising. read more>
Strictly for Students LeAnne Velona
Promoting Your Self to Media — Every stylist knows word-of-mouth advertising is effective for building a steady client base, but that isn't the only way to bring in new clients. This is why it is important to stay connected with media to promote yourself or your salon. Doing so consistently will help establish your brand and keep you profitable. read more>
Looking for past articles? Visit the archives page.
