November 2009

West Coast’s Largest Beauty Event Continues to Grow

The International Salon & Spa Expo (ISSE), will take over Long Beach, California, January 30 - February 1, 2010 at the Long Beach Convention Center.

ISSE 2010 will welcome more than 400 exhibitors on its expo floor and guarantees to be another action-packed, professionally focused event. Set to feature a growing list of industry leaders such as Karg + Blackwell, Nick Arrojo, Charlie Price, RUSK, and Sassoon Academy, along with many of the largest manufacturers from across the globe, cutting edge “indie” brands, valuable education opportunities, and industry celebrations, ISSE offers an important opportunity for licensed beauty professionals and cosmetology students to invest in their careers and stay current on the latest trends.

For the first time ever, ISSE will host the National Cosmetology Association’s (NCA) Legends & Icons Gala, in cooperation with the Professional Beauty Association. ISSE will welcome this famed industry celebration on Saturday, January 30, 2010, honoring Ann Mincey, Robert Cromeans and The Doves.

The Latino Fashion Group (LFG) continues to grow and will a hands-on class with famed photographer Babak on location aboard the glamorous Queen Mary in Long Beach on Monday, February 1, 2010. Learn how to capture the latest beauty trends and learn what it takes to create a successful editorial photo shoot.

ISSE 2010 will continue to feature the International Fashion Theater, Technical Theater, Hands-On Education and the Latino Fashion Theater. Complimentary Education classes will cover everything from hair, nails, skin and business practices.

ISSE 2010 will also feature several exciting promotions and events. Ultimate Beauty Companies return to ISSE with their “Make Dreams Come True - $25,000 Giveaway” contest.

Designed to eliminate waiting in line to pick up their tickets, attendees can now purchase and print their tickets online. Attendees can proceed directly to multiple satellite credential checks for faster entry to the show floor. Make sure to purchase tickets online at www.probeauty.org/isse.

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