Be Known as the Best in Town
by Larry H. Oskin
Media exposure will take you from being one of the best kept secrets to being known as THE BEST in town!
Build your strategic marketing plans with a complete media relations campaign.
Public Relations (PR) effectively builds credibility, respect, reputation, integrity, name brand awareness and best of all, pride for your staff and clients. read more>
Changing the Face California's Salon Community by Sharon Esche
California salon owners and hairstylists Corinne and Anthony Lam, owners of Zenbi Complete Beauty Salon in Rancho Bernardo, Calif. (near San Diego) are young, enthusiastic and passionate about their industry.
Everything appears fresh and new in Corinne and Anthony's lives, but this persona is simply the culmination of well-spent strategic years... read more>
Building an Impressive Portfolio by Kelly Taggart
Photography is an incredibly powerful medium that is openly embraced by the salon industry. Having your work captured on camera is also exciting and rewarding and the outcome can be very useful.
There's nothing better than using your own images for your salon advertising, brochures, social media, website, and displays on your salon walls. read more>
Build a Connection with Clients by Jayne Morehouse
It's never been more challenging to make an impression with your clients—and especially with new clients. Why?
Because they're being bombarded with messages from beauty brands in every media—magazines, newspapers, television, texts, email, newsletters, Facebook, Twitter, Pinterest and on and on.read more>
Social Media Tips and Tricks by Judith Culp
Almost as fast as I think I have a grip on Facebook and Twitter new forms of social media are evolving. Google is becoming a big player, but Yahoo and almost every other provider are trying to keep pace in order to have a financial piece of this very lucrative pie. Regardless of which venue you choose to use, here are some ideas to consider. read more>
Pureology Challenge Making Waves
Recently, the American Board of Certified Haircolorists (ABCH) conducted a comparison study to challenge the promise every Pureology shampoo carries on the label, “Long Lasting Hair Colour or Your Money Back.” ABCH set out to make comparisons of shampoos, both retail and professional products, including liquid dish soap, to see which retained superior color. The results were interesting. read more>
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