California Stylist and Salon Newspapers

May

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The senior beauty scene can be an extremely profitable focus for you and your business. The classical mature client is now older than she used to be and those that follow are staying younger looking longer. It's a good time to be skilled with the knowledge and tools to meet the needs of older clients. Just as you accomodate an older clientele behind the chair, keep that same mentality in your marketing strategies. Marketing to a mature clientele means more hair care and color services, advanced skincare and nail services, and an extremely loyal client base.

IN THIS ISSUE:

Give Your Mature Clientele Some "Thin-spiration" Jenny Hogan
The Senior Beauty Scene Maggie Cruz
Challenge: Finding the Solution to Yo-Yo Hair Loss Jayne Morehouse
Gray, Gray, Go Away Marco Pelusi
Service for Advanced Seniors Jerry Tyler
Staying Connected to Older Clients in the Digital Age Marissa Porcaro
Providing Nail Care Services for an Older Clientele Jaime Schrabeck
Marketing to the Mature Client Judith Culp
Licensure is the Name of the Game Fred Jones
Setting Employees Up to Win Neil Ducoff

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