In the beauty industry, male-marketed products are one of the fastest growing sectors hitting salons, beginning with hair, branching out to skincare and now cosmetics with men in mind. Everyone has a few male clients and you have probably noticed they tend to be very loyal, easy to get along with and open to your suggestions on product. Why wouldn't we want more of them as clients?
IN THIS ISSUE:
Growing Business with Manpower by Jerry Tyler
2010 Is the "Year of the Beard" by Paul Kaniewski
Capturing the Male Clientele by Charlene Abretske
Building the Men's Business by Steve Duross
Nails for Males by Jaime Schrabeck
Marketing Skincare to Men by Judith Culp
The Growth Opportunity of the Future: Men's Haircoloring by Marco Pelusi
